This is the Weekly Progress + Plan for my ad project
Week 2:
- Throughout this week, we learnt a few new things. One of which was Semiotics, this could possibly help me during my project as it can help me decide what will be put in the scenes of the video, how we will angle it, and why we would do it that way. We also learnt about code which is everything media texts of a certain genre has in common, like what is often tied to it, I think in a way this could help us decide how to make the video according to our target audience. We also learnt about demographic/psycographic, this could help us really good idea of how we can group our audience, such as according to different factors like age, hobby, etc. Finally, as far as I can recall we learnt Genre, this'll possibly help us decide what type of video we want to make.
Week 3:
- Throughout this week I didn't learn anything as I pretty much missed out the entirety of the week. However I do understand that statemet of intent is basically what we want to show or do for the ad and our thought process, and that is about all I can say.
Week 4:
- Throughout this week we learnt a few things, since I missed out on a lot last week I finally got to learn alot baout camera movement and angles, this can help us decide the position and movement of our camera when we make the video. We also learnt about sound, what it effects and how it effects things, we learnt things like diegetic sound(characters can hear), non-diegetic sound(characters can't hear), and trans-diegetic sound(bitta both), we then learnt about melodic(happy), discordant(sad), and contrapuntal(doesnt fit) sound, this'll help us decide what audio to include and add into the project depending on what we emotion and feeling we want to go with.
- We also learnt about things like storyboard and script which can help us decide the flow of the project ad and what order we want it to go in. We then learn about statement of intent, is self-explanitory, its basically what we want to do, we can't change it once we're done with it. Then we learnt about risk assesment, which is basically what we'll use to note the risk and benefits of the location we'll us, this'll help us outweigh and compare the benfits and risks of the location for the project
Week 5:
- This week we learnt mise-en-scene and editing. With mise-en scene it'll help us decide what things to wear, include like props and lighting, costumes, and stuff which can hopefully help us set the tone and mood of the video, and overall just make it feel more complete and fitting of what we're trying to do. As for editing I think it's very self explanitory but it'll be very important, I missed almost the entirety of the editing class due to ANBK but with the knowledge we gained from the lesson we can polish, clean and overall just make the video good to see and watch.
- Today we started with out filming schedule, basically it'll let us well schedule things we will watch, we will list down the scene numebrs, when we will shoot, where, who and the equipments and props we will use and include.
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- This is the Fimling Schedule :https://www.blogger.com/blog/post/edit/2754003770830426800/3785506246281152091
Week 6:
- This week on media studies we learnt about media theory, these included David Buckingham and Steve Neil. David Buckignham states that a media text must be similar enough to be consdiered as a genre but also different and unique enough for the audience to find it new and exciting. Steve Neil states that media text changes to cater societal and technological advancements, this includes things like better representation in movies due to the higher demand and awareness of it in society, as well as technology because tech is getting techy as years go on.
Week 7:
- This week on media studies we learnt about 2 new narrative theories, these included Levi Strauss and Barthes. Levi Strauss's theory is called Binary Opposites, this theory basically explains that in order to forward a story, there has to be conflict between 2 sides but at the end one of them must prevail, this includes bad vs evil, corrupt vs pure, and so on. Barthes's theory includes 5 different codes, these include Hermeneutic, Proairetic, Semantic, Symbolic, and Cultural codes, each having their own different roles in media.
- Aside from that, this week my group did the major bulk of our actual shooting which we did in Sanur beach and around its area, it was alright to say the least, we had Gusde help us shoot and was pretty much our creative advisor and stuff, he did alot for our group so kudos to him. With most of the shooting done hoepfully our ediotrs could work with the footage and get it polished and some of it ready for next week.
Week 8:
- This week we spent all the classes editing and working with our actual project and I can say that this week is also where I spent most of the time working on my blog. I will admit that I am much far behind the schedule of what I have to get finished, so I'll need to work on it quick.
Self Reflection: I can't say exactly that having a weekly progress helped me thoroughly or I guess in a majro way, but I think for some reason writing this kinda made me feel better, this blog is pretty much life a conversation with myself and like a reflection I guess, I felt like I was recalling, remembering, and just reexplaining things to myself so in a way it helped me refresh my mind and just explain things in my own words which helped me, so I guess in the end this weekly progress sorta played a major role. Despite this I'll be honest, in some cases I ususally rushed to fill in the weekly progress since it's at the end of class so I didn't really take it seriously, but now looking back I think it'll be a good idea if I actually just take time to do it so for the next project I'll try to do it seriously two fold.
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