Research

 This is the research for my ad project

STA Travel Ad

Who is the target audience? (demographic/psychographic)

- I think this ad is targeted towards people of a somewhat younger age, maybe late 20 to mid 30s, and towards those who are more active and enjoy activities that are more lively and has more things to do and see. it's also perhaps for those who like to explore and adventure places outside of urban areas, because of this it's probably for those who are more healthy or fit. I think it isn't necessarily targeted towards a certain gender.

How is this audience usually targeted?

-  This audience is usually targeted by showing places that has more activities to do such as exploring things, and maybe also showing things that are more lively or loud rather than places that are mundane.

Did this advert conform or subvert the normal way?

- I think it conforms.

What images/locations were used to appeal to the audience?

- The places like the cities, the party, and the one scene where he was probably in a stadium of sorts likely appeals to the target audience aswell as the mountain at the end. The person in the video being a man at possibly a younger age and has a clean appearance could also appeal to the audience as it makes the video in someway happier.

What sounds/music were used to appeal to the target?

- The video used a sort of upbeat and maybe dramatic piano music that could maybe make the audience and target excited and feel optimistic about travelling.

Who is the target audience? (demographic/psychographic)

- I think the ad is targeted towards married couples, or families with kids of younger ages such as toddlers. I think it's also for parents who are stressed out from work and are in need in a sort of break from work or just their usual lives and such.

How is this audience usually targeted?

- People of this audience could be targeted by showing vacation spots that are less crowded, less loud and has less people, because of this they might be shown places that are relaxing or calming such as beaches.

Did this advert conform or subvert the normal way?

- I think it conforms.

What images/locations were used to appeal to the audience?

- The images of the children and the woman could make the intended audience feel like they relate to the video. And although only shown for abit, the picture of the beach and the video of the family perhaps walking around the beach could intice them as it seems calming and a good place for a family bonding sort of thing.

What sounds/music were used to appeal to the target?

- Although not much music was used, I think the audio of the clock ticking could somewhat urge them to book a travel and the voice of people speaking could also make them relate to the video and so might make them feel like they'd really need to travel.

Who is the trarget audience? (demographic/psychographic)

- I think the ad is targeted towards families with parents who are still somewhat fit, and younger children or just children in general who enjoys activities such as being out in the open and exploring especially in nature, or places that aren't heavily urbanised in general,

How is this audience usually targeted?

- I think this audience is usually targeted by showing places outside of major cities, mainly places that are widely open and has alot of green in it, and places that aren't too crowded. This audience could also be targeted by showing activities for the children to do too.

Did this advert conform or subvert the normal way?

- I think it conforms.

What images/locations were used to appeal to the audience?

- The ad shows places that are open, green, bright, and just mainly focuses on the nature aspect of the destination to make it seem more beautiful and comfortable to visit. The video also shows a happy family in it which could in a way brighten the videos mood and appeal to the target audience.

What sounds/music were used to appeal to the target?

- The video uses a sort of exciting, upbeat or hopeful music for the background and I think it makes the audience feel excited about the destination.

Who is the target audience? (demographic/psychographic)

- I think the video is targeted to a very wide variety of audience however I think it mainly focuses on age groups of young adults. The ad also focuses on people who are active and enjoys to explore both nature and also cities and lively places aswell.

How is this audience usually targeted?

- This audience is usually targeted by showing places of nature and has alot of places to go to and explore and see such as animals and natural sights, for example they could be inticed by places like forests, beaches, cities, and so on.

Did this advert conform or subvert the normal way?

- I think it conforms.

What images/locations were used to appeal to the audience?

- The ad video shows alot of natural places, for example it shows many forests with big trees and also beaches, both of which shows alot of animals, the video also shows alot of natural sights in general which could interest the audience. However, it also shows some cities in Australia which could also interest people who likes to explore urban areas.

What sounds/music were used to appeal to the target?

- The video uses the voices of different people singing and the song in general is pretty upbeat and exciting which could make people interested and excited in visiting the destination

Who is the target audience? (demographic/psychographic)

- The target audience are families of younger and fit people and children, as well as people who like to do outdoor activities that are quiet physical. The target audience are also those perhaps who like to hike more specifically and sight see.

How is the audience usually targeted?

- By showing places that are far away from urbanized areas and densely populated, they like to be shown mountainous areas and stuff that has a lot of nature and sight seeing places.

Did this advert conform or subvert the normal way?

- I think it conforms.

What images/locations were used to appeal to the audience?

- The ad video shows alot of wide shots of mountain ranges, canyons, lakes and flats, and overall just places that involves alot of nature.

What sounds/music were used to appeal to the audience?

- Upbeat music to reel in the audience and get potential customers.

Self Reflection: I will admit doing the research was pretty tough for me, I felt like I knew what I wanted to say but didn't know how to, every word was like at the tip of my tongue but couldn't come out, even then it didn't feel right and I just didn't feel satisfied or proud about the things I managed to write. Despite this I think the research did help me with my project in some ways, I guess it allowed me to see many tourism ads and gave me a sort of guideline of what the project ad should be like. Next time I think I'll try to actually do the research when I should instead of the night before when everything was due, I'll also try to take much more time, thinking over what I should write, how and why and stuff like that, hopefully I'll do much better when the next project comes around.